Wendigo – Leaflet Distributors In London

Features of a Leaflet

Leaflets are an effective way to spread and rank your business and its products or services. Features of a Leaflet offer a convenient, cost-effective and convenient way to reach a wide range of people.

Leaflets come in many different shapes and sizes, but they all share certain features that make them stand out from other forms of marketing collateral. From eye-catching designs to powerful words, there are multiple ways to create engaging leaflets that will catch the reader’s eye.

This article will delve into the features of a leaflet and provide you with tips on how to create the perfect leaflet for your business. We will discuss design elements, formatting options, copywriting techniques and more. With this knowledge, you will be able to create leaflets that stand out from the crowd and bring in more customers for your business.

Features of a Leaflet

What are the features of a Leaflet?

Following are the features of Leaflet:

Size and Paper – Choose the Right Dimensions and Material

When it comes to leaflets, size and paper are essential for creating an effective marketing campaign. The size of your leaflet will depend on what kind of message you want to convey and how much information you want to include. Generally, leaflets come in A4, A5, DL and Square sizes, with A4 being the largest and DL the smallest.

You also need to choose the right paper material for your leaflet. The paper should be thick enough to make a good impression on potential customers but not so thick that it will be too expensive. Glossy paper is usually used for more visually appealing designs, while coated matt is great for a more subtle look. Another popular option is recycled paper if you’re looking to promote eco-friendly values.

The right size and paper selection can make a big difference when it comes to producing an eye-catching leaflet that will get your message across effectively and make a lasting impression on customers.

Headlines – Use Eye-Catching Headers to Draw Attention

Headlines are one of the most important features of a great leaflet. They draw attention to your message and help potential customers determine if they should keep reading or look elsewhere. Your headline should be short and to the point—something that quickly explains what your leaflet is about, such as “Yoga Classes for Beginners” or “Easy Home Improvement Projects”.

When creating a headline, think of it as an attention-grabber—you want to use words that will make readers stop and take notice. It should also be catchy and direct while still highlighting the purpose of your business. Consider using action words, such as “Discover” or “Unlock”, to give the impression that something valuable is waiting within.

For an added impact, you can use a subheading below each headline for further explanation. This will give your prospective customers more information on the topic without having to scroll through too much text.

Images – Include Relevant Photos and Graphics

Images can be an important aspect of a leaflet, as they can draw in readers and help to communicate a message or idea quickly. Although there is no set rule for how many images should be included in a leaflet, it is generally recommended to keep it to 1-3. Remember, you want your readers to focus on the important points of the message, not get distracted by too many images.

When selecting images for your leaflet, make sure they are relevant and appropriate. Any graphics should also be simple and easy to understand at a glance. Additionally, it’s important to use high-quality images that are correctly sized and formatted so they appear sharp and professional on the page. Doing this will allow them to stand out and make an impression on readers.

Text – Keep It Short, Clear and Scannable

When writing a leaflet, you should keep your text short, clear and scannable. This means that the text needs to be concise and convey your message in an effective and easy-to-read format.


Text length is important when writing a leaflet as you want to make sure it grabs the attention of the reader without overloading them with too much information. It’s best to stick to brief sentences, effective word choice and logical structure.


The text on your leaflet should be easy to understand so that readers can quickly pick up the key points you’re trying to communicate. Avoid overly complex language and focus on conveying your message in a simple yet engaging manner.


Make sure that readers can quickly scan the page for specific pieces of information by including headings or bullet points. This will help them find what they are looking for without getting overwhelmed by walls of text.

Colour – Use an Appealing and Cohesive Color Scheme

If you’re looking to create a leaflet that stands out and grabs attention, colour is key. Using an appealing and cohesive colour scheme ensures that your leaflet looks professional and inviting while still containing the necessary information.

When it comes to a cohesive colour scheme:

  • Stick to a few colours – too many will be distracting and won’t allow the focus to be on the key points.
  • Use contrasting colours – this will help draw attention to the important aspects of your leaflet design.
  • Ensure all elements of your design are legible – using a dark background with light text or vice versa can make it hard for readers to digest the content.

Using an appropriate colour scheme is essential for creating leaflets that are easy on the eyes, making them more likely to be read and shared by potential customers.

Folding – Consider Different Folding Options for Your Leaflet

It’s time to think about how to fold your leaflet – there are plenty of options and you should assess each one carefully. The folds determine the size and shape of your leaflet and will have an impact on how it looks, as well as how practical it is for mailing or handing out.

Here are some of the most popular folding styles for leaflets:

  • Half-fold: A single fold in the centre of your leaflet that divides it into two halves
  • Tri-fold: Three equal folds that divide your leaflet into three panels
  • Z-fold: Folds resembling the letter ‘Z’, dividing the sheet into three separate sections
  • Gate fold: Two folds that meet at both edges, creating four panels when folded
  • Accordion fold: Several parallel folds that create adjacent panels when folded

You’re not limited to these options, as there are several more folding styles available. Ultimately, the choice you make depends on your style preferences and what you want to achieve with your leaflet.


Designing a successful leaflet requires careful consideration of all its features. Whether it’s making sure the content includes important keywords, giving the reader a clear call to action, or selecting the right size and paper type to fit the printing job, the features of a leaflet are integral in achieving its purpose.

Leaflets should be designed to meet the needs of the target audience, and with careful thought and planning, these features can be customized to ensure success. With the help of this guide, you now have the knowledge and skills to design a leaflet that is informative, attractive, and effective.


Q: What are the key features of a leaflet?

A: The key features of a leaflet include concise and targeted information, visually appealing design, clear headings and subheadings, eye-catching images, contact information, a call-to-action, and a compact size for easy distribution.

Q: How can I make my leaflet visually appealing?

A: To make your leaflet visually appealing, use a balanced layout with ample white space, choose complementary colours, use high-quality images and graphics, incorporate clear and legible fonts, and create a visual hierarchy through font sizes and styles. Additionally, consider using bullet points, infographics, and attention-grabbing headlines to enhance visual appeal.

Q: What size should a leaflet be?

A: The size of a leaflet can vary, but common sizes include A4 (210 x 297 mm), A5 (148 x 210 mm), and DL (99 x 210 mm). The size depends on the amount of content you want to include and the level of detail you wish to provide. Smaller sizes are often more convenient for distribution.

Q: How many pages should a leaflet have?

A: A leaflet typically consists of a single sheet of paper folded into two, three, or four panels/pages. The number of pages depends on the amount of content and the complexity of the message you want to convey. Keep in mind that a concise and focused leaflet is generally more effective than a lengthy one.

Q: What type of paper should I use for printing a leaflet?

A: The choice of paper depends on factors such as budget, durability, and desired finish. Common options include gloss-coated paper for vibrant colours and a polished look, matte-coated paper for a more sophisticated feel, or uncoated paper for a natural and textured appearance. Consider the purpose and target audience when selecting the paper type.

Q: Can I include images in my leaflet?

A: Yes, including images in your leaflet is highly recommended. Images can capture attention, convey information, and enhance the overall visual appeal. Choose relevant and high-quality images that complement your message. Ensure they are properly sized and optimized for print.

Q: How should I organize the content in my leaflet?

A: Organize the content in your leaflet in a logical and easy-to-follow manner. Use headings, subheadings, and bullet points to break up the text and make it scannable. Present information in a sequence that guides the reader through the key points, ensuring clarity and coherence.

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