It has been proven by The Front Door Ltd (the premier door to door research company and, member of the Direct Marketing Association) that on average 50% of householders do not remember receiving the material that comes through the letterbox from door to door distribution.
When backchecking is undertaken, to be anywhere near effective it must be carried out scientifically. This means that the canvasser must not only ask the householder if they have received a particular leaflet in question but they must also ask the householder if they remember seeing any other of the leaflets that were delivered with it.
The individual leaflet in question must be shown to the householder and if they don’t remember receiving that leaflet all the other leaflets, in turn, must be shown to the householder. Doorstep or other face to face backchecking using any other techniques will produce inaccurate information.
SerhanEFFECTIVE BACKCHECKING – Specific techniques must be employed
Wendigo Distribution Post People quite often do not live in the area they are delivering to. It is possible due to non-familiarity with the area that the odd house – on a corner, tucked away in a cul-de-sac, two households that look like one, or a property with a ferocious dog warning – may not be delivered to.
At Wendigo Distribution we carefully train our deliverers on how to put the leaflets through the letterboxes for maximum impact on the doormat. We give the deliverer a detailed map of the area they are delivering to with the streets shown. This is based on the very latest information, but it should be remembered that maps can often be out of date the day they are published.
New properties and housing estates (both large and small) are being built all the time. However, Wendigo deliverers are given a report sheet on which they are required to state exactly how many properties they have delivered to and any building etc that they could not gain access to.
SerhanMANAGED DELIVERERS (Post-People) – Careful training